Date(s) - Thursday, October 26, 2017
The Georgia Historical Society will dedicate a new historical marker for Alonzo Herndon in Atlanta on Thursday, October 26, 2017, at 11:00 a.m. The historical marker will be erected in the Sweet Auburn historic district of Atlanta, where Herndon’s Atlanta Life Insurance Company had its beginnings.
100 Auburn Avenue, NE
Atlanta, GA 30303
The marker reads:
Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. After moving to segregated Atlanta, Herndon opened several barbershops, including the upscale Crystal Palace in 1902. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. Headquartered here on Auburn Avenue, it grew into one of the country’s most successful black-owned businesses. A founding member of the National Business League organized by Booker T. Washington in 1900, and of the Niagara Movement (forerunner of the NAACP) organized by W. E. B. Du Bois in 1905, Herndon became noted for his involvement in and support of local organizations devoted to advancing African-American business and community life. One of Atlanta’s most important twentieth-century entrepreneurs, Herndon died in 1927 and is buried in South-View Cemetery.
Erected by the Georgia Historical Society, Georgia State University, Atlanta Student Movement Veterans of the 1960s, and District Two, Atlanta City Council